Why Most People Struggle to Change
Motivation Fades
That "I'll start Monday" energy always dies out. Motivation isn't enough to change your life. - It will always fade.
Old Patterns Take Over
Without shifting your standards, the old version of you stays in control. Different goals, same results.
Consistency Slips Away
Discipline disappears when life gets tough. Without consistency, you can't build lasting change.
The Real Problem Isn't Effort. It's Identity.
People who really want to change their lives. The ones who really feel the fire burning to do or become more. They don't stay stuck spinning their wheels year after year due to lack of trying. They stay stuck because they are trying to change their lives with the same identity that got them the life they currently have.
To get something different, you have to become different.
And that shift doesn't happen with more motivation, more willpower, or another Monday restart. It happens when you raise your standard, rewire the subconscious patterns that have produced your current outcomes in life, and lock in the discipline that keeps you moving no matter what.
That's why I built The Shift. A 7-day reset designed to help you finally break the cycle and step into the version of you that doesn't just start... But finishes. The version of you who attracts the life you dream of. Freedom. Wholeness. Fulfillment.
Here's What You'll Get Inside The Shift
This isn't just information. It's a framework designed to change how you live, think, and follow through.
Daily Lessons - short, clear coaching that cuts through the noise
Guided Workbooks - reflection prompts + exercises so you actually apply it
Step-by-Step Structure - no guesswork, you'll know exactly what to do each day
Core Outcomes - by the end, you'll have new standards, stronger discipline, and a system you can keep running
Why The Shift Actually Works
Most programs overwhelm you with information. Or they rely on motivation that fades.
The Shift is different.
It's built on identity-level change that lasts.

Built From Experience
Created after years of coaching, creating content and studying what actually helps people make real change.

Identity First, Tactics Second
Motivation fades, and habits get broken. But when you shift your identity, the actions stick.

Simple + Actionable
7 days. One clear step at a time. No BS, no overload. Just structure that works.
Ready to Step Into The Shift?
Start today for just $27 and begin the 7-day reset designed to shift your identity, elevate your standards, and strengthen your discipline.
One-Time Payment. Lifetime access. Delivered instantly.
*This is the lowest price The Shift will ever be. Start today for $27 and lock it in for life.
Have Questions?
Here are some quick answers before you get started.
Each lesson is short. It will take you about 15-20 minutes. It's designed for action. Not overwhelm.
Yes. One-time payment, lifetime access. No subscriptions, no hidden fees.
That depends on you. There are no magic bullets, or magic courses that change your life without you actually doing the work. But if you follow the framework, you'll finish with new standards, stronger discipline, and a system that sticks.
Nothing is going to change you completely in 7 days. But you can discover what's holding you back and begin the process of creating your dream life.
No. The Shift isn't motivation. It's built on identity-level change. - The real reason habits last or break.
Changing your life takes work. But if you don't change it, you'll be in this same spot next year. The time is going to pass anyway. You get to choose what you do with it.
© 2025 Jonathan Treadway | Standard Setter | Identity Architect
All rights reserved.

